When people go to an electronic store wanting to buy the latest gadget for their home media center, they are in for a long ride. They walked into the store with a budge in mind but left the same store going way over budget; they kick themselves because they think that they were taken for a ride.
With electronics, the temptation to go the newest release is always there. If you went to a store with the sole purpose of buying a TV, there is always a newer and better model than the one you intended to buy. By some bizarre twist of fate, you end up buying the newer and more expensive TV model after some counsel from that slick talking, silver tongued sales man in the sales store. You reason: after all, I am buying an experience and not a TV. However, at the back of your mind, you can’t help but feel cheated.
This article highlights what you should know before you venture into an electronics store to buy electronics for your home media center.
1. Advertising Works – Pay close attention to advertising from different stores. More often than not, those stores that claim to offer deals to their customers that can’t be matched by other stores have a slight discrepancy in pricing. If the discrepancy is huge, then you are sure you will get a great deal from the store. In essence, keep an eye out for the language of advertising.
2. Don’t Be Fooled By Pricing – The concept of always removing a cent from a given price is more of a marketing ploy than anything else. Psychologically, you are thinking that an electronic that is sold at that price is cheaper than the one sold at one cent higher. In reality, you are actually paying the same amount for both. When you embark on the process of shopping for electronics, you should be wary of psychological pricing and not fall into that ploy.
3. Don’t trust the sales person yet he is not your friend – Most people are often dazzled by the silver tongued salesman who seems to know what they are doing and what they are talking about. However, don’t be fooled. Sometimes, these individuals tend to overhype things and the experience of the electronic itself that you just feel compelled to buy it. Avoid this propensity to get carried away by knowing all there is to know about that product beforehand. Thanks to the internet, you can have all the information you need on your fingertips.
4. Don’t feel trapped into buying something you are not sure – There will always be those instances that despite what we know or think we know about a product, the salesperson will always plant a seed of self-doubt. More often than not, that seed of self-doubt takes root and you will feel trapped into buying a product that you are not quite so sure about. If you feel self-doubt creeping in, you should not be afraid of leaving the store and seeking more clarification about the product. Only after you are satisfied with the knowledge of the product will you make that foray into the store and buy that electronic you wanted.
5. Accessories cost more and always question whether or not you will need that particular accessory – Most of the selling point for electronics are the accessories. The sales person will try to convince that you need this or that accessory so that you can enjoy that electronic better. If you can do without it, the better. Don’t feel bullied into buying something that you will end up not using.
6. Everything in the store is set up in a way that you will feel compelled to buy – Every store has a specific layout that they know will elicit curiosity and an eventual buying response from their customer. When you walk into the store, you will see the arrangement of various electronics; there will be large screen TV and home theatres at the door enticing you to come in explore. This vital marketing tactic is designed to not only entice, but also confuse. You walked into the store with your heart set on a particular product but you end up finding a product that is far superior in quality than what you had intended to buy. Of course you will be tempted to buy, it is nice to have a bigger TV or a louder stereo. Avoid this propensity as much as possible and stick to your plan.